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England's Emma Coates Leaves England Under-23s Position to Become Head Coach at National Women's Soccer League's Bay FC
Marking a major shift in her coaching journey, Emma Coates has left her position leading the Young Lionesses national team to take over as head coach for National Women’s Soccer League franchise Bay FC.
Transition Stateside
She takes over from Albertin Montoya, who led the California club during its debut two seasons in the premier American league. Montoya had revealed in September his intention to resign at the end of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the league standings.
“It has been a privilege to serve my time with the FA,” remarked Coates. “It has helped shape me both professionally and personally. I am now prepared and eager to challenge myself in a fresh challenge.”
Proven Developer
During her tenure in 2023, Coates oversaw the England U23s through matches including a 1-0 victory over Norway in the continental competition and a high-scoring loss to the United States. She will be joined to the United States is her former Lionesses staff member, Gemma Davies, a former Aston Villa manager in the Women’s Super League.
Kay Cossington, a former FA women’s technical director, praised Coates's qualifications: “Emma is not only an superb manager, but she also has a demonstrated history of elevating athletes to thrive domestically and internationally.”
“She is an outstanding leader of squads and building ethos and has the strategic outlook we were looking for,” she continued.
Bay FC's Journey
Bay FC had a contrasting start to its NWSL existence, finishing in seventh place and suffering a postseason defeat in its first year before slipping to a near-bottom placement in 2025.
The Football Association's new technical lead, Gavin Step, offered thanks to the outgoing coaches: “We thank Emma and Gemma for their service and wish them all the best with their venture abroad. They have played a crucial part in fortifying the pipeline between the WU23s and the senior squad.”
“Together, they have directly shaped the development of many young players who have progressed into senior Lionesses,” he finished.
Player Progression
After succeeding Mo Marley in 2023, Coates has overseen the rise of several players to the England senior side, including midfielder Lucia Kendall—who netted her debut Lionesses goal—and attackers Michelle Agyemang and Aggie Beever-Jones.
An extensive process for their replacements has already commenced, with the aim to continue the progress of the WU23 program in the future.
Shane Waters
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