Maya Chen is an HR consultant with over 10 years of experience in performance management and organizational development.
Michael Jeffrey Jordan, as he cordially introduced himself in a federal courtroom on Friday, stated that his competitive side and status as a newcomer motivated his push for 23XI Racing to “challenge” Nascar over alleged violations of antitrust rules.
Jordan shared financial and corporate details of his racing venture, saying he put in $40m of his personal wealth into the Cup Series operation launched with partner Polk and longtime driver Denny Hamlin.
“It fell to someone to act,” Jordan stated in the Charlotte courtroom. “I was a new person, I wasn’t afraid. I felt I could challenge Nascar in its entirety. I felt as far as the sport it needed to be looked at from a different view.”
The heart of the case involves the end of a 2016 deal where Nascar provided each team a “charter”. The concept is similar to other major leagues with separately owned franchises, like the NBA’s Hornets or the NFL’s Panthers. The agreement was due to end in 2024 when Nascar demanded charter membership renewals.
Jordan was on the witness stand for an hour and exited the courthouse to a media frenzy, with fans and media clamoring for a view or a photo of the sports legend.
Jordan’s 23XI is at the forefront of the push along with another racing team for Nascar to change a operating model Jordan said is unlawful to keep two hands on the wheel.
For Jordan and and a fellow team representative, who preceded Jordan, are events from September 2024. She recounted a frantic and emotional six hours where the sanctioning body informed teams they had to sign a charter agreement extension. The document consists of 112 pages detailing team compensation and a guaranteed entry in every race.
Jordan said that his team and its ally decided their only feasible option was to refuse a signature that extensive document and take the issue to court. All other teams agreed to the terms.
Jordan and co-owner Denny Hamlin reached out to Nascar about potential amendments or extension options. Nascar refused to engage, according to his testimony.
Ultimately, the resistance against what he saw as a financially unsustainable model was driven by the usual bottom line for Jordan: Success.
“Denny convinced me adding a third car boosted our odds of winning,” he said, noting that he purchased another franchise late in 2024 for $28 million despite the uncertainty. “So I dove in.”
Heather Gibbs detailed her push for indefinite franchises, which she said a formal letter to Nascar. She testified the timing of the signature deadline was problematic.
She said, Joe Gibbs first attempted to call and persuade Nascar against demanding signatures, but CEO Jim France declined the request.
“Please don’t force this on us,” Heather Gibbs said Joe Gibbs told Nascar’s leadership. She said France replied, “Whether I have 20 charters, I have 20. If I have 30, that’s the number.”
Maya Chen is an HR consultant with over 10 years of experience in performance management and organizational development.